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Top 10 designing and managing integrated marketing channels
1. Marketing channels and values network (why?) importance of channels, development, hybrid,
2. Understanding customer needs and value network.
3. The Role of marketing Channels (what?) channel function, flows, levels and service sector channels
4. Channel design decisions (how?) by analyzing customers’ desired service output levels
5. Establishing objectives and Constraints
6. Identifying and Evaluating Major Channel Alternatives
7. Channel management decisions by selecting , training and motivating, evaluating channel members and channel design and arrangements
8. Types of channel integration systems
9. Conflict, cooperation and competition in marketing channel
10. E-commerce marketing practices
2. Understanding customer needs and value network.
3. The Role of marketing Channels (what?) channel function, flows, levels and service sector channels
4. Channel design decisions (how?) by analyzing customers’ desired service output levels
5. Establishing objectives and Constraints
6. Identifying and Evaluating Major Channel Alternatives
7. Channel management decisions by selecting , training and motivating, evaluating channel members and channel design and arrangements
8. Types of channel integration systems
9. Conflict, cooperation and competition in marketing channel
10. E-commerce marketing practices
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